Planning
Who needs to be involved?
Business Owners and Finance Team
Align marketing budgets with company financial goals.
Marketing Leaders
Ensure budget allocation meets strategic priorities.
ITVA Fractional CMO Experts
Provide expert recommendations on spending optimization.
Who needs
to be involved?
Smarter, more effective budget allocation for higher ROI.
Optimized resource management to avoid wasted spending.
Financial clarity and control over marketing investments.