INSIGHTS

Master Your Marketing Game: Webinar Insights and Expert Tip

INSIGHTS

Master Your Marketing Game: Webinar Insights and Expert Tip

ITVA’s growth from a startup to a global IT support leader, helping businesses scale with smart outsourcing and automation.

How ITVA is Revolutionising IT Services Support

March 31, 20252 min read

Our Story: How We Got Here

2022 - ITVA Was Founded to Support IT Services Businesses 


What started as a simple idea—to help IT businesses work smarter, not harder—quickly turned into The ITVA. We saw a growing need in the IT industry. Business owners and service providers were stretched thin, balancing operations, client management, and growth. ITVA was born to provide expert virtual assistance and marketing automation, helping IT businesses scale without the burnout. 

2022 - Our First Australian Client 


Landing our first Australian client was more than a milestone; it was proof that businesses needed smart outsourcing solutions—reliable and skilled offshore support. Since then, we’ve partnered with
50+ IT service providers across Australia, streamlining their workflows and giving them back valuable time. 

2024 - Expanding to the UK 


As word spread about what we do, we had the opportunity to work with our first UK client in 2024, marking our official step into the European market. This expansion was a huge step forward, showing that businesses around the world can trust The ITVA to handle their back-end operations, marketing, and automation needs. With this expansion, we refined our processes to meet the diverse needs of IT businesses in different regions. 

January 2025 - Philippine Office: A Game-Changer for Our Offshore Team 


As our offshore team grew, we knew we needed a solid foundation to support them. Establishing our
Philippine office was a key move. It allowed us to scale operations while ensuring our clients receive consistent, high-quality support. Today, our offshore team has expanded from 3 to 17 skilled professionals, helping IT businesses work smarter and grow faster. And hey, we’re just getting started! 

2025 - Growing Our Leadership Team: Carmen Gallagher Joins The ITVA as CMO

 
Growth requires strategy, and in 2025, we welcomed
Carmen Gallagher as ITVA’s Chief Marketing Officer. With over 20+ years of experience in the IT industry, Carmen specialises in driving transformative marketing strategies, operations, and product development initiatives that empower businesses to scale and succeed in dynamic markets across APAC. Known for her strategic leadership, data-driven decision-making, and passion for digital transformation, Carmen has consistently led high-performing teams to deliver outcome-focused marketing plans, successfully productising services, and launching products that resonate with target audiences. At ITVA, she will play a key role in refining our services, expanding our reach, and delivering greater value to our clients.[Who is Carmen?]

What’s Next? The Future of ITVA 


We’re just getting started. Whether it’s expanding into new markets, launching new services, or improving the way we support our clients, while growing our offshore team, our focus remains the same:
helping IT businesses run more efficiently while staying ahead of the competition

blog author image

ITVA I Your IT Marketing Solutions Partner

The Industry Experts in IT Products and Marketing Services: Helping IT Services and Products Companies Shorten Sales Cycles & Scale Profitably

Back to Blog

ITVA maintains a strategic global presence with offices across three key locations. Our teams are ready to assist with your inquiries.

Book your free consultation!

Angelica Cantos

Co-Founder and Ph Director

Davao, Philippines

[email protected]

(082) 285-7788

Carmen Gallagher

Chief Marketing Officer

Sydney, Australia

[email protected]

+61 407 060 815

Connect with us!

© Copyright 2025 The ITVA. All Rights Reserved.

ITVA’s growth from a startup to a global IT support leader, helping businesses scale with smart outsourcing and automation.

How ITVA is Revolutionising IT Services Support

March 31, 20252 min read

Our Story: How We Got Here

2022 - ITVA Was Founded to Support IT Services Businesses 


What started as a simple idea—to help IT businesses work smarter, not harder—quickly turned into The ITVA. We saw a growing need in the IT industry. Business owners and service providers were stretched thin, balancing operations, client management, and growth. ITVA was born to provide expert virtual assistance and marketing automation, helping IT businesses scale without the burnout. 

2022 - Our First Australian Client 


Landing our first Australian client was more than a milestone; it was proof that businesses needed smart outsourcing solutions—reliable and skilled offshore support. Since then, we’ve partnered with
50+ IT service providers across Australia, streamlining their workflows and giving them back valuable time. 

2024 - Expanding to the UK 


As word spread about what we do, we had the opportunity to work with our first UK client in 2024, marking our official step into the European market. This expansion was a huge step forward, showing that businesses around the world can trust The ITVA to handle their back-end operations, marketing, and automation needs. With this expansion, we refined our processes to meet the diverse needs of IT businesses in different regions. 

January 2025 - Philippine Office: A Game-Changer for Our Offshore Team 


As our offshore team grew, we knew we needed a solid foundation to support them. Establishing our
Philippine office was a key move. It allowed us to scale operations while ensuring our clients receive consistent, high-quality support. Today, our offshore team has expanded from 3 to 17 skilled professionals, helping IT businesses work smarter and grow faster. And hey, we’re just getting started! 

2025 - Growing Our Leadership Team: Carmen Gallagher Joins The ITVA as CMO

 
Growth requires strategy, and in 2025, we welcomed
Carmen Gallagher as ITVA’s Chief Marketing Officer. With over 20+ years of experience in the IT industry, Carmen specialises in driving transformative marketing strategies, operations, and product development initiatives that empower businesses to scale and succeed in dynamic markets across APAC. Known for her strategic leadership, data-driven decision-making, and passion for digital transformation, Carmen has consistently led high-performing teams to deliver outcome-focused marketing plans, successfully productising services, and launching products that resonate with target audiences. At ITVA, she will play a key role in refining our services, expanding our reach, and delivering greater value to our clients.[Who is Carmen?]

What’s Next? The Future of ITVA 


We’re just getting started. Whether it’s expanding into new markets, launching new services, or improving the way we support our clients, while growing our offshore team, our focus remains the same:
helping IT businesses run more efficiently while staying ahead of the competition

blog author image

ITVA I Your IT Marketing Solutions Partner

The Industry Experts in IT Products and Marketing Services: Helping IT Services and Products Companies Shorten Sales Cycles & Scale Profitably

Back to Blog

Contact us

Book your Free Consultation!

Angelica Cantos

Co-Founder and Ph Director

Davao, Philippines

[email protected]

(082) 285-7788

Carmen Gallagher

Chief Marketing Officer and Director

Sydney, Australia

[email protected]

+61 407 060 815

© Copyright 2025 The ITVA. All Rights Reserved.