ITVA Welcomes Carmen Gallagher as New Chief Marketing Officer 

Sydney, March 31, 2025 – ITVA, a leading industry specialist marketing company for IT services and products, is thrilled to announce the appointment of Carmen Gallagher as the new Chief Marketing Officer (CMO). Carmen brings a wealth of experience and a proven track record in driving transformative marketing strategies, product development, and service productisation within the IT sector. 

With over 20 years of experience in the industry, Carmen has held key leadership roles at several prominent companies including SAP, SAS, Utopia, and PwC, where she successfully led strategies that significantly boosted brand visibility, market share, and customer engagement. Her expertise in digital marketing, brand management, and strategic planning will be instrumental in propelling ITVA and its customers to new heights. 

Carmen has a distinguished history of introducing new IT products and services to market both locally and globally, working with both large and small IT companies. Her ability to navigate diverse markets and drive successful product and service launches has been a hallmark of her career. In addition to her extensive marketing expertise, Carmen is adept at productising services, ensuring businesses can scale efficiently and deliver value-driven solutions to their customers. 

“We are excited to welcome Carmen Gallagher to the ITVA family,” said Ian Markram, Founder of ITVA. “Her innovative approach and deep understanding of the IT market, combined with her ability to take products to market and productise services, will be invaluable as we continue to expand and deliver exceptional value to our clients.” 

In her new role, Carmen will oversee all marketing and sales functions, working closely with ITVA’s customers to drive growth and expansion. She will also focus on aligning marketing strategies with business objectives, leveraging data-driven insights to optimise customer journeys, and fostering cross-functional collaboration to drive sustainable success. Carmen recently spent time with the delivery team in Davao, Philippines, working with them to solidify and enhance their knowledge of the IT market. 

“I am honored to join ITVA and look forward to contributing to the company’s success,” said Carmen Gallagher. “ITVA has a strong reputation for excellence, and I am excited to work with such a talented team to further elevate our brand, help businesses successfully take their products to market, and deliver outstanding results for our clients.”